Chronology has rebranded to Carets

Professional Appearance.

Postural Alignment.



As soon as I put them on, I knew I was going to like them. You know how most dress shoes are pretty uncomfortable until you break them in? Not the case with these—they felt great right from the start. It was honestly a little disorienting, because I don’t associate dress shoes with comfort at all, and these Carets were really easy to wear. (full review on

Chris Kresser, L.Ac, Bestselling Author & more, Berkeley CA

It is so nice to finally have a pair of minimal dress shoes that actually look like dress shoes. They are so comfortable it will be hard to follow the company's advice to avoid exercising in them, but I'll do my best. If you like minimal footwear, but have to wear dress shoes, there is nothing else like these on the market. I give Carets my highest recommendation.

Matthew Dubin, 47, Attorney and owner, Seattle WA

Carets is the only company I know of that makes good looking minimalist dress shoes.

Mark Sisson, 62, Best-Selling Author & more, Malibu CA

Looking for More Testimonials? We have them sorted--for your convenience--by Industry and Sport. Click Here!

more Primal Professionals just like you


It's How You Stand In Our Shoes.

It's How We Stand Behind Our Shoes & Service.


Our Shoes are the Highest Intersection of Strength and Style.

In 2010, I was a corporate accountant who got really into fitness. In 2010, I felt like my fitness goals and my career goals were in conflict. In 2010, I started asking, " What defines a dress shoe? What defines a fitness shoe? And how do we reconcile these vast differences?" Since 2010, we've come up with 20+ features and benefits that make our shoes the Highest Intersection of Strength and Style.

Sizing, Fit, & Feel

I. Sizing

  1. Let's start by asking: What shoe size (US Men's) normally fits you best? To convert from other sizing standards, see this chart.
  2. Is that a Narrow width? Go one size down for our shoes.
  3. Is that a Medium width? Depending on how roomy you like the toebox, go one size down OR order the same size.
  4. Is that a Wide width? Order the same size for our shoes.
  5. Don’t know the width of your shoes? They’re most likely Medium. 

II. Fit & Feel

This image shows roughly how/where your feet should sit inside Chronology, at right. 

At left is a typical dress shoe, same size and same Wide width. You can see that it is still 1 or 2 cm longer than ours. Most sleeker dress shoes have a fair amount of unoccupied space in the front. We took advantage of that and used it to give you a wide toebox without looking like it. Dress shoes get even longer if we start looking at chisel-toe and pointy-toe styles. But even though these conventional dress shoes are longer, you still feel cramped because of the heel lift and the fact that their shoes are widest at the ball of the foot. Ours are widest at the toes, as a foot naturally is.

If the widest part of your feet (i.e. your toes) occupies the widest part of our shoes, then you are wearing the right size.

Regarding groundfeel, Chronology's outsole is 4mm thick, with another 4mm of leather and cork between that and your feet. The polyurethane we use for the outsole was selected for durability, which is more important than groundfeel in a shoe like this. The 2-part (polyurethane + leather/cork) design allows for the shoes to be resoled like good dress shoes and unlike most minimalist shoes.

Expect Chronology to feel less like FiveFingers and more like flat-bottomed skate shoes with the insoles removed.

In the end, what matters most is that you are happy with your shoes! We will gladly take them back (365-day free returns and exchanges, click for details) and I am honored that you gave us a shot.