Wanted to share some quick news. Cherry and I were in the factory today. It was a great opportunity for us to work side by side with the development team. We were able to give and receive immediate feedback, as opposed to e-mail communications and shipping back and forth between Wisconsin and California.
The workbench today: multiple revisions, samples, and lasts, and that ain't even 1/3 of everything.
Our last (a plastic "foot" around which every shoe is built) did not need any further adjustments. All we had to do was modify the upper pattern, a much quicker process, and we're happy to say we had it finished by the end of the day. Now, the shoe factory is going to ship this to our outsole maker to have a new outsole made. This new outsole will be made to fit our new last with the1cm addition, as well as the simulated welt we shared earlier.
These changes are incredible. It's like going from butter, which is pretty amazing, to grass-fed Kerrygold butter, which is f*cking amazing. Thank you for your continued support and your patience.
In this newsletter, I'll go into: I. April Shipment: On-Time, w/ Generic Shoe Trees II. Dress Boot Prototype 02 III. Have Ideas for New Outsole Tread? IV. Outlet Store Restocked, with Limited Time Discount V. HIRING: Outlet Store Manager VI. Reviewed on Free The Animal VII. Austin for PaleoFX! 4/26 - 4/29
I think this job would be ideal for a Stay-at-Home Parent with a spare bedroom who wants a part-time job that they can do from home and at their own pace. Or, a shoe repair shop with extra storage space.
Is that a Narrow width? Go one size down for our shoes.
Is that a Medium width? Depending on how roomy you like the toebox, go one size down OR order the same size.
Is that a Wide width? Order the same size for our shoes.
Don’t know the width of your shoes? They’re most likely Medium.
II. Fit & Feel
This image shows roughly how/where your feet should sit inside Chronology, at right.
At left is a typical dress shoe, same size and same Wide width. You can see that it is still 1 or 2 cm longer than ours. Most sleeker dress shoes have a fair amount of unoccupied space in the front. We took advantage of that and used it to give you a wide toebox without looking like it. Dress shoes get even longer if we start looking at chisel-toe and pointy-toe styles. But even though these conventional dress shoes are longer, you still feel cramped because of the heel lift and the fact that their shoes are widest at the ball of the foot. Ours are widest at the toes, as a foot naturally is.
If the widest part of your feet (i.e. your toes) occupies the widest part of our shoes, then you are wearing the right size.
Regarding groundfeel, Chronology's outsole is 4mm thick, with another 4mm of leather and cork between that and your feet. The polyurethane we use for the outsole was selected for durability, which is more important than groundfeel in a shoe like this. The 2-part (polyurethane + leather/cork) design allows for the shoes to be resoled like good dress shoes and unlike most minimalist shoes.
Expect Chronology to feel less like FiveFingers and more like flat-bottomed skate shoes with the insoles removed.