June Update

June 08, 2012 0 Comments

Hey folks,

It's all coming together. How far we have come...




Our new upper, made with our new leather, built on our new last, attached to our new outsole. Together as one. For more photos: https://www.facebook.com/thePrimalProfessional 

After giving this prototype a thorough look and wear, we told our last maker that the lasts are approved. They will begin the grading process. This is where they develop the rest of our size range, making sure that all of the sizes stay proportionally comfortable and handsome.

Lastly, I apologize for the rushed photo work. I just wanted to share with everyone right when I got them! Professional shots are coming soon. We were introduced to an excellent photographer who is obsessed with minimalist footwear himself, and it will be really exciting working with him.

Thank you for your continued support and your patience. 

Best Regards,

Mountain

For more frequent updates, Like us on
facebook.com/thePrimalProfessional and follow us at  twitter.com/PriProShoes


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In this newsletter, I'll go into:
I. April Shipment: On-Time, w/ Generic Shoe Trees
II. Dress Boot Prototype 02
III. Have Ideas for New Outsole Tread?
IV. Outlet Store Restocked, with Limited Time Discount
V. HIRING: Outlet Store Manager
VI. Reviewed on Free The Animal
VII. Austin for PaleoFX! 4/26 - 4/29
HIRING: Outlet Store Manager (Work From Home, Set Own Hours)
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March 25, 2018 0 Comments

I think this job would be ideal for a Stay-at-Home Parent with a spare bedroom who wants a part-time job that they can do from home and at their own pace. Or, a shoe repair shop with extra storage space.

Sizing, Fit, & Feel

I. Sizing

  1. Let's start by asking: What shoe size (US Men's) normally fits you best? To convert from other sizing standards, see this chart.
  2. Is that a Narrow width? Go one size down for our shoes.
  3. Is that a Medium width? Depending on how roomy you like the toebox, go one size down OR order the same size.
  4. Is that a Wide width? Order the same size for our shoes.
  5. Don’t know the width of your shoes? They’re most likely Medium. 

II. Fit & Feel

This image shows roughly how/where your feet should sit inside a pair of Carets, at right. 


At left is a typical dress shoe, same size and same Wide width. You can see that it is still 1 or 2 cm longer than ours. Most sleeker dress shoes have a fair amount of unoccupied space in the front. We took advantage of that and used it to give you a wide toebox without looking like it. Dress shoes get even longer if we start looking at chisel-toe and pointy-toe styles. But even though these conventional dress shoes are longer, you still feel cramped because of the heel lift and the fact that their shoes are widest at the ball of the foot. Ours are widest at the toes, as a foot naturally is.

If the widest part of your feet (i.e. your toes) occupies the widest part of our shoes, then you are wearing the right size.

Regarding groundfeel, Carets' outsole is 4mm thick, with another 4mm of leather and cork between that and your feet. The polyurethane we use for the outsole was selected for durability, which is more important than groundfeel in a shoe like this. The 2-part (polyurethane + leather/cork) design allows for the shoes to be resoled like good dress shoes and unlike most minimalist shoes.

Expect Carets to feel less like FiveFingers and more like flat-bottomed skate shoes with the insoles removed.


In the end, what matters most is that you are happy with your shoes! We will gladly take them back (365-day free returns and exchanges, click for details) and I am honored that you gave us a shot.