Save $40-60 with pre-orders, partnership opportunities, and first reviews

November 21, 2012 0 Comments

This is a copy of our latest newsletter. Make sure you're on our mailing list to get the big updates, monthly (at most)


 Hi Primal People,

1. All sizes have passed with flying colors. Testing complete, preparing for production.
2. Our website is live.
3. Save $40-$60 with a pre-order & secure shoes on our limited first production run.
4. Partnership opportunities for stores, bloggers, healthcare professionals, and gyms.
5. See our first fit reviews.

1. All of our sizes have passed with flying colors. Steve & Meagan of Technically Running had this to say about the new last versus the one that wouldn't fit our shoemaker's machines: "they are much more comfortable and the style, design, and fit has increased drastically.  Just by looking at them I could tell they were much less 'bulbous'...These are looking really good!" We are now building outsole molds, the most time- and money-intensive step. Soon, we will begin our 4-week materials acquisition period, next the 8-week production cycle, and then our shoes will be on their way to you.

2. Our website is live. More content on its way. Beautifully designed by Go Fish Digital, the guys behind MyFiveFingers, to showcase our shoes.

3. Save $30 off the retail price (CA residents save an additional $20 on sales tax), plus FREE shipping, with a pre-order today. Guarantee a pair for yourself from our very limited first production run, no risk. Full refunds available anytime before ship date. After ship date, every shoe is backed by 365-day free returns and exchanges plus our manufacturer's workmanship and material warranty. Promotions valid only through Friday, November 30th 2012.

4. Stores, bloggers, healthcare professionals, and gyms...we are offering 3 ways to partner with us. Traditional wholesale, dropshipping with a starter pack, or our affiliate referrals program, there is something for everyone. Reply to this e-mail to request more details.

5. Nicholas Pang wrote up a fit review, our first, on his website, Minimalist Running Shoes. Keep an eye out for another review from a fan who wore the Primal Professionals on his wedding day at Birthday Shoes

Best Regards,


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In this newsletter, I'll go into:
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HIRING: Outlet Store Manager (Work From Home, Set Own Hours)
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I think this job would be ideal for a Stay-at-Home Parent with a spare bedroom who wants a part-time job that they can do from home and at their own pace. Or, a shoe repair shop with extra storage space.

Sizing, Fit, & Feel

I. Sizing

  1. Let's start by asking: What shoe size (US Men's) normally fits you best? To convert from other sizing standards, see this chart.
  2. Is that a Narrow width? Go one size down for our shoes.
  3. Is that a Medium width? Depending on how roomy you like the toebox, go one size down OR order the same size.
  4. Is that a Wide width? Order the same size for our shoes.
  5. Don’t know the width of your shoes? They’re most likely Medium. 

II. Fit & Feel

This image shows roughly how/where your feet should sit inside a pair of Carets, at right. 

At left is a typical dress shoe, same size and same Wide width. You can see that it is still 1 or 2 cm longer than ours. Most sleeker dress shoes have a fair amount of unoccupied space in the front. We took advantage of that and used it to give you a wide toebox without looking like it. Dress shoes get even longer if we start looking at chisel-toe and pointy-toe styles. But even though these conventional dress shoes are longer, you still feel cramped because of the heel lift and the fact that their shoes are widest at the ball of the foot. Ours are widest at the toes, as a foot naturally is.

If the widest part of your feet (i.e. your toes) occupies the widest part of our shoes, then you are wearing the right size.

Regarding groundfeel, Carets' outsole is 4mm thick, with another 4mm of leather and cork between that and your feet. The polyurethane we use for the outsole was selected for durability, which is more important than groundfeel in a shoe like this. The 2-part (polyurethane + leather/cork) design allows for the shoes to be resoled like good dress shoes and unlike most minimalist shoes.

Expect Carets to feel less like FiveFingers and more like flat-bottomed skate shoes with the insoles removed.

In the end, what matters most is that you are happy with your shoes! We will gladly take them back (365-day free returns and exchanges, click for details) and I am honored that you gave us a shot.