Help Us Pick New Styles & Get $20. Plus, Our 1st Instagram Giveaway.

Help Us Pick New Styles & Get $20. Plus, Our 1st Instagram Giveaway.

January 20, 2018 0 Comments

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carets chronology the primal professional men’s dress shoes boots oxfords minimalist barefoot zero-drop

Dear Primal Professional,

In my last update, we looked back at 2017, our most exciting year so far. 

In this newsletter, I'll go into:
I. Expected Shoes?
II. A Survey and $20 For You (Note: we are no longer taking responses for the survey)
III. Our 1st Instagram Giveaway

I. Expected Shoes?


Do you have a pre-order that you expected to ship by now?
- AND -
You and I have NOT communicated about it?

Please CONTACT US and we'll get it sorted out!

II. A Survey and $20 For You


CLICK HERE to take the survey! (UPDATE: Survey is now closed. Thank you to everyone who shared their thoughts!)


Your responses will help us better serve you & others like you. 

After you complete it, we will add $20 to your Rewards Account. 

You can check your rewards balance and earn more by clicking the "Earn Rewards & Save" tab on the bottom-center on our website.

 

III. Our 1st Instagram Giveaway

A post shared by Carets (@caretscocom) on

 

We’re excited to announce our first ever Instagram giveaway! Win a pair of Carets or a $350 gift certificate (good towards those new colors we want to launch later this year 😉). How to enter: 
1. Follow us on Instagram 
2. Like this post 
3. Tag two friends 
We’ll announce winners next Sunday, January 28th. Good luck to everyone!

That's it for now. Darius and I are so excited to see the survey results. Thank you guys!

Best Regards,

Mountain Evan Chang
Founder

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Also in News

Outlet Store Restocked, with add'l Discount (expires Apr 1)
Outlet Store Restocked, with add'l Discount (expires Apr 1)

March 28, 2018 0 Comments

In this newsletter, I'll go into:
I. April Shipment: On-Time, w/ Generic Shoe Trees
II. Dress Boot Prototype 02
III. Have Ideas for New Outsole Tread?
IV. Outlet Store Restocked, with Limited Time Discount
V. HIRING: Outlet Store Manager
VI. Reviewed on Free The Animal
VII. Austin for PaleoFX! 4/26 - 4/29
HIRING: Outlet Store Manager (Work From Home, Set Own Hours)
HIRING: Outlet Store Manager (Work From Home, Set Own Hours)

March 25, 2018 0 Comments

I think this job would be ideal for a Stay-at-Home Parent with a spare bedroom who wants a part-time job that they can do from home and at their own pace. Or, a shoe repair shop with extra storage space.

Sneak Peek: Dress Boot Prototype 02
Sneak Peek: Dress Boot Prototype 02

March 25, 2018 0 Comments

Read my notes, and see more photos of the boots, both fresh out the box and ninja-footing through the mud.
Sizing, Fit, & Feel

I. Sizing

  1. Let's start by asking: What shoe size (US Men's) normally fits you best? To convert from other sizing standards, see this chart.
  2. Is that a Narrow width? Go one size down for our shoes.
  3. Is that a Medium width? Depending on how roomy you like the toebox, go one size down OR order the same size.
  4. Is that a Wide width? Order the same size for our shoes.
  5. Don’t know the width of your shoes? They’re most likely Medium. 

II. Fit & Feel

This image shows roughly how/where your feet should sit inside Chronology, at right. 


At left is a typical dress shoe, same size and same Wide width. You can see that it is still 1 or 2 cm longer than ours. Most sleeker dress shoes have a fair amount of unoccupied space in the front. We took advantage of that and used it to give you a wide toebox without looking like it. Dress shoes get even longer if we start looking at chisel-toe and pointy-toe styles. But even though these conventional dress shoes are longer, you still feel cramped because of the heel lift and the fact that their shoes are widest at the ball of the foot. Ours are widest at the toes, as a foot naturally is.

If the widest part of your feet (i.e. your toes) occupies the widest part of our shoes, then you are wearing the right size.

Regarding groundfeel, Chronology's outsole is 4mm thick, with another 4mm of leather and cork between that and your feet. The polyurethane we use for the outsole was selected for durability, which is more important than groundfeel in a shoe like this. The 2-part (polyurethane + leather/cork) design allows for the shoes to be resoled like good dress shoes and unlike most minimalist shoes.

Expect Chronology to feel less like FiveFingers and more like flat-bottomed skate shoes with the insoles removed.


In the end, what matters most is that you are happy with your shoes! We will gladly take them back (365-day free returns and exchanges, click for details) and I am honored that you gave us a shot.