Outlet Store Restocked, with add'l Discount (expires Apr 1)

Outlet Store Restocked, with add'l Discount (expires Apr 1)

March 28, 2018 0 Comments

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Dear Primal Professional,

In my last update, we shared our survey results, asked you guys for photos for our Instagram, and shared 2 reviews: a Style YouTuber's review of Carets, and Mountain's comparison review of the Vivobarefoot Ra II. 

In this newsletter, I'll go into:
I. April Shipment: On-Time, w/ Generic Shoe Trees
II. Dress Boot Prototype 02
III. Have Ideas for New Outsole Tread?
IV. Outlet Store Restocked, with Limited Time Discount
V. HIRING: Outlet Store Manager
VI. Reviewed on Free The Animal
VII. Austin for PaleoFX! 4/26 - 4/29

 

I. April Shipment: On-Time, New Shoe Trees


Our current shipment of shoes is scheduled to finish this coming week. It will take about a week to ship from our shoemaker in Mexico to our warehouse in Utah, then another week from Utah to you.

Our previous shoe tree supplier was not able to deliver in time, and waiting for them would have delayed us an extra month or more. Mexico Footwear Agency acted quickly and found us another shoe tree supplier. Unfortunately, they weren't able to provide lasted shoe trees in time for this delivery. However, we made sure that we found a good fit from their stock shapes, and we will have lasted shoe trees in future deliveries.

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The wood is once again red aromatic cedar. Since varnish would seal away all that aroma, these shoe trees are unvarnished. Another nice upgrade in detail is a new brass plate design, with our logo laser-etched.

 

carets chronology the primal professional men’s dress shoes boots oxfords minimalist barefoot zero-drop paleo fer cap-toe zetone plain-toe

 

P.S. Do you have a pre-order that you expected to ship by now?
- AND -
You and I have NOT communicated about it?

Please hit REPLY and we'll get it sorted out!

 

II. Dress Boot 02 Prototype

I received our second dress boot prototype from my team in Mexico. Because there's lots of photos, I made it a separate article.

carets chronology the primal professional men’s dress shoes boots oxfords minimalist barefoot zero-drop paleo fer cap-toe zetone plain-toe

To read my notes, and see more photos of the boots, both fresh out the box and ninja-footing through the mud, click HERE.
 

III. Have Ideas for New Outsole Tread?


Because I'm changing our last, it allows (and requires) changing our outsole as well. 

I wanted to ask if you guys have come across any outsole treads you really like and would be suitable for our shoes?

Requirements:
Versatile traction, biased towards city surfaces
Not too luggy
Elegant design
Cannot have deep thin cracks, because these pick up pebbles

Patterns I already like:
Herringbone
Vibram Cherry
Xero Shoes
VIvobarefoot Lisbon I (their sidewalls, which looked like leather)
Razor Siping

Patterns I'm not so hot on:
Dainite - it's still too slippery (maybe a textured Dainite?)
Commando - too luggy (maybe a shallow Commando?)

Hit REPLY if you have any suggestions!

 

IV. Outlet Store Restocked with Limited Time Discount...

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Our Outlet Store is where you can find samples and certified pre-owned shoes at a discount. All shoes bought from the official Carets Outlet Store are covered under the same industry-leading 365-day Test Drive return policy as our brand new shoes.

There's currently 70+ pairs available, including the new version 4's. Many of them are only in the Outlet Store because the shoebox was damaged during transit, but are otherwise brand-new.

I also made a $35 discount code just for this: 1803-GETOUTLET.
Expires Sunday April 1 @ Noon Pacific, so get yourself a pair before the discount and shoes are gone!
 

Click HERE to go straight to our Outlet Store with your $35 discount code!

 

V. Help Wanted: Outlet Store Manager

carets chronology the primal professional men’s dress shoes boots oxfords minimalist barefoot zero-drop paleo fer cap-toe zetone plain-toe

Carets is looking to hire a Manager for our Outlet Store! I think this job would be ideal for a Stay-at-Home Parent with a spare bedroom who wants a part-time job that they can do from home and at their own pace. Or, a shoe repair shop with extra storage space.
 

Click HERE for more details and apply! 

 

VI. Reviewed on Free the Animal

carets chronology the primal professional men’s dress shoes boots oxfords minimalist barefoot zero-drop paleo fer cap-toe zetone plain-toe

I've been following and learning from Richard Nikoley since 2010. Feels pretty good to see a glowing review of our shoes on his blog Free the Animal

 

VII. Austin for PaleoFX! 4/26 - 4/29

carets chronology the primal professional men’s dress shoes boots oxfords minimalist barefoot zero-drop paleo fer cap-toe zetone plain-toe

Anyone going to PaleoFX? Carets will have a booth there! We'll be pretty close by with Xero Shoes so come say hi to us long-haired barefoot Founders.

 

That's it for now. Lots going on over here and I'm excited for it all! Thanks for reading!

Best Regards,

Mountain Evan Chang
Founder

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Also in News

HIRING: Outlet Store Manager (Work From Home, Set Own Hours)
HIRING: Outlet Store Manager (Work From Home, Set Own Hours)

March 25, 2018 0 Comments

I think this job would be ideal for a Stay-at-Home Parent with a spare bedroom who wants a part-time job that they can do from home and at their own pace. Or, a shoe repair shop with extra storage space.

Sneak Peek: Dress Boot Prototype 02
Sneak Peek: Dress Boot Prototype 02

March 25, 2018 0 Comments

Read my notes, and see more photos of the boots, both fresh out the box and ninja-footing through the mud.
Survey Results. Reviews. Get Featured On Our Instagram.
Survey Results. Reviews. Get Featured On Our Instagram.

February 26, 2018 0 Comments

In this newsletter, I'll go into:
I. Expected Shoes?
II. Survey Results
III. Get Featured on Our Instagram!
IV. Style YouTuber -The Kavalier- Reviews Carets
V. Mountain Reviews the Vivobarefoot Ra II
Sizing, Fit, & Feel

I. Sizing

  1. Let's start by asking: What shoe size (US Men's) normally fits you best? To convert from other sizing standards, see this chart.
  2. Is that a Narrow width? Go one size down for our shoes.
  3. Is that a Medium width? Depending on how roomy you like the toebox, go one size down OR order the same size.
  4. Is that a Wide width? Order the same size for our shoes.
  5. Don’t know the width of your shoes? They’re most likely Medium. 

II. Fit & Feel

This image shows roughly how/where your feet should sit inside Chronology, at right. 


At left is a typical dress shoe, same size and same Wide width. You can see that it is still 1 or 2 cm longer than ours. Most sleeker dress shoes have a fair amount of unoccupied space in the front. We took advantage of that and used it to give you a wide toebox without looking like it. Dress shoes get even longer if we start looking at chisel-toe and pointy-toe styles. But even though these conventional dress shoes are longer, you still feel cramped because of the heel lift and the fact that their shoes are widest at the ball of the foot. Ours are widest at the toes, as a foot naturally is.

If the widest part of your feet (i.e. your toes) occupies the widest part of our shoes, then you are wearing the right size.

Regarding groundfeel, Chronology's outsole is 4mm thick, with another 4mm of leather and cork between that and your feet. The polyurethane we use for the outsole was selected for durability, which is more important than groundfeel in a shoe like this. The 2-part (polyurethane + leather/cork) design allows for the shoes to be resoled like good dress shoes and unlike most minimalist shoes.

Expect Chronology to feel less like FiveFingers and more like flat-bottomed skate shoes with the insoles removed.


In the end, what matters most is that you are happy with your shoes! We will gladly take them back (365-day free returns and exchanges, click for details) and I am honored that you gave us a shot.