"Have You Thought About Shoes for Women?"

August 02, 2017 0 Comments

chronology carets primal professional softstar ballerine

I get this question often enough that I wrote this comprehensive email reply. I figured it would be good to publish it here for anyone else wondering. 


Thanks for reaching out! We have a boot that would be unisex in the works. You can see some photos and a bit about them in our newsletter here. Because the boot is a unisex style, we're going to open up more sizes next year, all the way down to US Women's 5. My mom can finally have stylish, comfortable, and healthy footwear!

What do you think? Would this be something you'd be interested in? The price will be in line with the dress shoes, but offer the same value and more: timeless style, timeless comfort, versatility, durability, resoleability, plus winter-ready.

With regards to a more formal style, we'd love to make one but we just honestly don't know what to do. Dressy flats have been around, and some of the other minimalist shoe companies (Merrell, Vivo) have their own iterations, albeit not as dressy. Unshoes had a Kickstarter for their Wildflower Series. If you ask me, these are the cutest I've seen! But it seems like they’re fixing some kinks for it still. My personal faves for something more conservative are the Soft Star Ballerine and the Ahinsa Ananda Ballerina.

Here are some that aren’t advertised as minimalist, but look to be: Tieks, Geox Charlene1.

I'd like to ask, What do you find lacking about these options as they currently exist? And what styles do you like? Feel free to link me to specific examples!

Finally, to stay tuned on all the new product happenings, please join our monthly (at most!) newsletter, http://eepurl.com/i2egb

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Outlet Store Restocked, with add'l Discount (expires Apr 1)
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In this newsletter, I'll go into:
I. April Shipment: On-Time, w/ Generic Shoe Trees
II. Dress Boot Prototype 02
III. Have Ideas for New Outsole Tread?
IV. Outlet Store Restocked, with Limited Time Discount
V. HIRING: Outlet Store Manager
VI. Reviewed on Free The Animal
VII. Austin for PaleoFX! 4/26 - 4/29
HIRING: Outlet Store Manager (Work From Home, Set Own Hours)
HIRING: Outlet Store Manager (Work From Home, Set Own Hours)

March 25, 2018 0 Comments

I think this job would be ideal for a Stay-at-Home Parent with a spare bedroom who wants a part-time job that they can do from home and at their own pace. Or, a shoe repair shop with extra storage space.

Sizing, Fit, & Feel

I. Sizing

  1. Let's start by asking: What shoe size (US Men's) normally fits you best? To convert from other sizing standards, see this chart.
  2. Is that a Narrow width? Go one size down for our shoes.
  3. Is that a Medium width? Depending on how roomy you like the toebox, go one size down OR order the same size.
  4. Is that a Wide width? Order the same size for our shoes.
  5. Don’t know the width of your shoes? They’re most likely Medium. 

II. Fit & Feel

This image shows roughly how/where your feet should sit inside a pair of Carets, at right. 

At left is a typical dress shoe, same size and same Wide width. You can see that it is still 1 or 2 cm longer than ours. Most sleeker dress shoes have a fair amount of unoccupied space in the front. We took advantage of that and used it to give you a wide toebox without looking like it. Dress shoes get even longer if we start looking at chisel-toe and pointy-toe styles. But even though these conventional dress shoes are longer, you still feel cramped because of the heel lift and the fact that their shoes are widest at the ball of the foot. Ours are widest at the toes, as a foot naturally is.

If the widest part of your feet (i.e. your toes) occupies the widest part of our shoes, then you are wearing the right size.

Regarding groundfeel, Carets' outsole is 4mm thick, with another 4mm of leather and cork between that and your feet. The polyurethane we use for the outsole was selected for durability, which is more important than groundfeel in a shoe like this. The 2-part (polyurethane + leather/cork) design allows for the shoes to be resoled like good dress shoes and unlike most minimalist shoes.

Expect Carets to feel less like FiveFingers and more like flat-bottomed skate shoes with the insoles removed.

In the end, what matters most is that you are happy with your shoes! We will gladly take them back (365-day free returns and exchanges, click for details) and I am honored that you gave us a shot.