In my last update, we sent out a customer satisfaction and new product development survey, and announced our first Instagram giveaway.
In this newsletter, I'll go into:
I. Expected Shoes?
II. Survey Results
III. Get Featured on Our Instagram!
IV. Style YouTuber -The Kavalier- Reviews Carets
V. Mountain Reviews the Vivobarefoot Ra II
Do you have a pre-order that you expected to ship by now?
- AND -
You and I have NOT communicated about it?
Please hit REPLY and we'll get it sorted out!
FYI the next restock of our currently sold-out SKU's is on-time for April!
Big Thank You to the 200+ people who took the time to respond to our survey! You should all see an extra $20 in your Rewards balance now.
This survey proved very valuable as there were statistically significant preferences for certain styles and colors.
STYLE: the Derby Boot and the Wingtip are equally popular. Both are way more popular than the Double Monk-Strap style. Darius and I both like Double Monks, but with limited resources, it doesn't make sense for us to develop it right now.
COLOR: the Cacao (AKA chocolate, espresso, dark brown) color is much more popular than Honey (AKA tan, walnut, light brown).
These came as a surprise to Darius and I, because double monks and honey color shoes are very popular in the #menswear world. In the end, data from our real customers beats our hunches based on trends, so we're going to give you what you want!
Our team in León is working with our tannery to make a Cacao leather, and our Fer Cap-Toe Oxford will be the first to have that color.
As of now, I don't have an update on the derby boots, but they are in progress. I should have a new sample and photos by the next newsletter!
First, congratulations to Scott V, the winner of our first Instagram giveaway contest!
I mentioned in our November newsletter that my younger brother Ryan is a co-founder of a designer slide sandal company, @SANDALBOYZ. They have 43,000 followers and the majority of their sales come from Instagram. It's inspired Darius and I to do the same for our Instagram. At only 399 followers, we have a lot of catching up to do =P
So, do you have any cool shots of your Carets shoes? We would love to check them out! If they're featured we will definitely give you a tag!
In 2016, I wrote a comparison review between the original Vivobarefoot Lisbon & our Fer v3. I wrote it for 3 reasons. First, to see what I can learn from my peers. Second, to get the word out there that Hey I'm making some barefoot dress shoes that are worth a look. Third, to place the shoes side-by-side, so that Primal Professionals like you can make an informed purchase decision.
Since that review, the Lisbon has lost some aesthetics with a change in sole design, and the Fer has gained some aesthetics with a change in upper design. Instead, I thought I'd check out the Ra II.
Here´s a link to the full review on our blog: https://caretsco.com/blogs/news/the-best-barefoot-dress-shoes-vivobarefoot-ra-ii-vs-carets-fer-v4
And here's a 30-sec video I made to compliment the article: https://youtu.be/K7si6zWFGpA
That's it for now. Darius and I are excited to see your photos =) Thank you guys!
Mountain Evan Chang
On one hand, I think the Ra is the most foot-friendly shoe I have EVER worn, even considering athletic and casual styles!
On the other hand, if I wanted to make a favorable impression, I would not wear these out.
At left is a typical dress shoe, same size and same Wide width. You can see that it is still 1 or 2 cm longer than ours. Most sleeker dress shoes have a fair amount of unoccupied space in the front. We took advantage of that and used it to give you a wide toebox without looking like it. Dress shoes get even longer if we start looking at chisel-toe and pointy-toe styles. But even though these conventional dress shoes are longer, you still feel cramped because of the heel lift and the fact that their shoes are widest at the ball of the foot. Ours are widest at the toes, as a foot naturally is.
Regarding groundfeel, Chronology's outsole is 4mm thick, with another 4mm of leather and cork between that and your feet. The polyurethane we use for the outsole was selected for durability, which is more important than groundfeel in a shoe like this. The 2-part (polyurethane + leather/cork) design allows for the shoes to be resoled like good dress shoes and unlike most minimalist shoes.