About Us


Like you, I enjoy walking, running, lifting, playing, and doing pretty much everything barefoot. It all started in 2009. From the 4-Hour Workweek blog and the book Born to Run, I discovered barefoot running. It made sense. It felt right. 6 months later, I completed the LA Marathon, bare soles to the road for 26 miles. 

From then, there was no turning back. But I still had to spend five days a week in a business environment. What's a modern caveman to do? On a casual Friday, I wore my FiveFingers and my colleagues freaked out. This is not a good thing for an accountant. So I put up with my regular work shoe until one day. I came home, so frustrated with the thick heels that I tried to trim them down with a hand saw. It didn't work as I imagined, and the shoes were just ruined. 

It was in this moment, this moment of failure, that inspiration struck. We need a shoe that has the barefoot feel we love, with the classic look people expect. A shoe for Primal Professionals.


Sizing, Fit, & Feel

I. Sizing

  1. Let's start by asking: What shoe size (US Men's) normally fits you best? To convert from other sizing standards, see this chart.
  2. Is that a Narrow width? Go one size down for our shoes.
  3. Is that a Medium width? Depending on how roomy you like the toebox, go one size down OR order the same size.
  4. Is that a Wide width? Order the same size for our shoes.
  5. Don’t know the width of your shoes? They’re most likely Medium. 

II. Fit & Feel

This image shows roughly how/where your feet should sit inside Chronology, at right. 


At left is a typical dress shoe, same size and same Wide width. You can see that it is still 1 or 2 cm longer than ours. Most sleeker dress shoes have a fair amount of unoccupied space in the front. We took advantage of that and used it to give you a wide toebox without looking like it. Dress shoes get even longer if we start looking at chisel-toe and pointy-toe styles. But even though these conventional dress shoes are longer, you still feel cramped because of the heel lift and the fact that their shoes are widest at the ball of the foot. Ours are widest at the toes, as a foot naturally is.

If the widest part of your feet (i.e. your toes) occupies the widest part of our shoes, then you are wearing the right size.

Regarding groundfeel, Chronology's outsole is 4mm thick, with another 4mm of leather and cork between that and your feet. The polyurethane we use for the outsole was selected for durability, which is more important than groundfeel in a shoe like this. The 2-part (polyurethane + leather/cork) design allows for the shoes to be resoled like good dress shoes and unlike most minimalist shoes.

Expect Chronology to feel less like FiveFingers and more like flat-bottomed skate shoes with the insoles removed.


In the end, what matters most is that you are happy with your shoes! We will gladly take them back (365-day free returns and exchanges, click for details) and I am honored that you gave us a shot.