What does "Carets" mean?

Pronounced like "care it",

and spelled like "care + t",

a Caret is the name of this symbol: ^

Carets are used in mathematics for exponentiation, "to the power of." It's a nice concept for people like us who are always looking to improve ourselves. And it's metaphorical of how our products help us, the wearer, make a bigger impact on the world.

Carets are also used in proofreading to make corrections. There are tons of stories, and more and more studies, that show the corrective power of going barefoot and wearing minimalist shoes. 

A symbol similar to and often called a caret is used for logical conjunctions. It's fitting for our hybrid product, which is equal parts Style and Strength. 

Carets sounds like Carrots, which is almost universally recognized as an all-natural, gluten-free, raw vegan health food.

Carets also sounds like Karat, which is used to denote the purity of gold. And it's nice that Bruno Mars hit song "24K Magic" is so damn fun and catchy, too.

Carrot = Health.
Karat = Wealth.
Carets = Why Not Both?

(By the way, here's a fun video: "24K Magic by Bruno Mars - played with 24 carrots." It's as awesome as it sounds.)

Finally, I chose to use the plural Carets instead of the singular Caret, because people always refer to shoe brands in plural, even when talking about a single pair of shoes (e.g. "I love my Carets!")

Sizing, Fit, & Feel

I. Sizing

  1. Let's start by asking: What shoe size (US Men's) normally fits you best? To convert from other sizing standards, see this chart.
  2. Is that a Narrow width? Go one size down for our shoes.
  3. Is that a Medium width? Depending on how roomy you like the toebox, go one size down OR order the same size.
  4. Is that a Wide width? Order the same size for our shoes.
  5. Don’t know the width of your shoes? They’re most likely Medium. 

II. Fit & Feel

This image shows roughly how/where your feet should sit inside a pair of Carets, at right. 


At left is a typical dress shoe, same size and same Wide width. You can see that it is still 1 or 2 cm longer than ours. Most sleeker dress shoes have a fair amount of unoccupied space in the front. We took advantage of that and used it to give you a wide toebox without looking like it. Dress shoes get even longer if we start looking at chisel-toe and pointy-toe styles. But even though these conventional dress shoes are longer, you still feel cramped because of the heel lift and the fact that their shoes are widest at the ball of the foot. Ours are widest at the toes, as a foot naturally is.

If the widest part of your feet (i.e. your toes) occupies the widest part of our shoes, then you are wearing the right size.

Regarding groundfeel, Carets' outsole is 4mm thick, with another 4mm of leather and cork between that and your feet. The polyurethane we use for the outsole was selected for durability, which is more important than groundfeel in a shoe like this. The 2-part (polyurethane + leather/cork) design allows for the shoes to be resoled like good dress shoes and unlike most minimalist shoes.

Expect Carets to feel less like FiveFingers and more like flat-bottomed skate shoes with the insoles removed.


In the end, what matters most is that you are happy with your shoes! We will gladly take them back (365-day free returns and exchanges, click for details) and I am honored that you gave us a shot.